Senior Content Strategist (B2B)
Publicis Groupe Holdings B.VCompany Description
Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.
Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.
If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.
Join us at razorfish.com.
Overview
We’re looking for a technically-minded content strategist who can analyze current states, rethink taxonomies, build scalable tagging frameworks, and shape platform structures that power personalization, automation, and growth. We need a self-starter who gets excited about turning complexity into clear, scalable systems.
Responsibilities
- Assist with planning content and POVs for website redesign content
- Perform current state and competitive assessments
- Perform research for audience needs, trends and behaviors, and digital innovations
- Map Consumer Experience Journey content paths
- Assist in developing content strategy, topics, types, and requirements
- Perform content audits, inventories, and modeling
- Determine what content to keep, revise, retire or consolidate
- Develop taxonomy and tagging recommendations, matrices and guidelines
- Develop documentation for content migration
- Generate or maintaining content matrices of site content and related assets
- Create content strategy playbooks and governance guidelines
- Maintain editorial standards and accuracy/quality of content
Qualifications
3-5 years’ experience in digital content strategy, preferably in agency/consulting environment
- B2B expertise is a requirement - candidates must be able to engage credibly with a large, B2B client
Digital platform build/revamp experience working on complex B2B website redesign and migration, ideally combining multiple sites for multiple audiences into a single platform
Mix of technical and marketing content strategy skills with a strong understanding of UX/UI, taxonomy, tagging, and site structure as well as strategic marketing skills planning content for audience-centric digital experiences across the consumer journey
Experience collaborating with Strategy, SEO, UX, and creative teams to develop best-in-class content strategy
Experience using AI tools and web crawling tools such as Screaming Frog, and high level of comfort learning new tools
Excellent working knowledge of CMS and DAM platforms (preferably AEM)
Proven track record of strategic, editing and proofreading skills
Client-facing written and oral presentation experience
Highly organized and detail oriented
Able to handle multiple projects, short timelines, and pivoting easily when direction changes
Self-starter who is highly collaborative while comfortable working independently
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.