BLAINE BROTHERS - Marketing Content Specialist
Blaine Bros Maintenance
Approximate focus areas:
- Creative & Graphic Design – 45%
- Digital Content & Website Management – 25%
- Photography & Video Production – 15%
- Email & Automation Support – 10%
- Event Support – 5%
Creative & Brand Execution
- Develop graphic design solutions across print, web, social, email, and events
- Ensure brand voice, tone, and visual consistency across all channels
- Combine messaging and design to produce compelling campaign assets
- Maintain brand guidelines and creative standards
- Manage printer relationships and external creative vendors
- Work directly with Sales to execute promotional materials and proofs
Digital Content & Website Management
- Manage and update website content (WordPress, Magento or similar platforms)
- Apply SEO best practices and optimize content for performance
- Collaborate cross-functionally to ensure product and service pages remain accurate
- Manage and schedule social media content
Email Marketing & Automation Support
- Assist the Senior Marketing Manager with building and deploying email campaigns and automated journeys (HubSpot preferred)
- Support segmentation, testing, and optimization efforts
- Execute A/B testing initiatives and report on performance metrics
- Help maintain email templates and brand consistency
Photography & Video Production
- Capture high-quality digital photography and video content
- Host and curate company photoshoots
- Produce and edit video using Adobe Premiere, Photoshop, Canva, CapCut, or similar tools
- Maintain updated seasonal and promotional visual assets
- Operate cameras, lighting, and other production equipment
Event Support (Backup Role)
- Provide support for trade shows, customer events, and internal events
- Assist with pre-event marketing materials, signage, and collateral
- Support logistics coordination as needed
- Serve as secondary coverage when the Event Coordinator is unavailable
Performance & Optimization
- Apply data and performance insights to inform content improvements
- Monitor social, email, and website analytics
- Take ownership of assigned projects and deliver on deadlines
Qualifications
- Demonstrated experience in social media management, content development, creative marketing, or digital marketing
- Proven experience managing brand social media accounts, including content creation, scheduling, and community engagement
- Strong graphic design portfolio across digital and print platforms
- Professional experience in photography and videography
- Proficiency in Adobe Creative Suite, Canva, or similar tools
- Familiarity with SEO fundamentals and content optimization
- Experience with content scheduling and social media management tools
- Extremely organized, with the proven ability to track and prioritize a high volume of projects and requests from different people at the same time
- Self-starter who works independently in a fast-paced environment with minimal supervision
- Strong cross-functional communication skills across Sales, Service, Parts, HR, and leadership
- Willingness to travel and work from multiple company locations
- Reliable transportation required
Core Competencies
- Ownership, accountability, and independent execution
- Multitasking and prioritization in a fast-paced environment
- Extreme organization and attention to detail
- Creative storytelling
- Brand consistency
- Collaboration across departments and locations
- Project management and deadline discipline
- Critical thinking and decision-making
Work Environment & Physical Requirements
- Extended periods working at a desk and computer
- Frequent keyboard and close-vision tasks
- Occasional lifting of marketing materials or equipment (up to 35 lbs)
- Occasional work on shop floors or outdoor event settings
- Regular travel between company locations as projects and content needs require
- 3+ years of professional experience in content development, creative marketing, or digital marketing (ecommerce preferred)
- Strong graphic design portfolio across digital and print platforms
- Professional experience in photography and videography
- Experience with HubSpot or similar email marketing platforms
- Experience with WordPress, Magento, or similar CMS platforms
- Proficient in Adobe Creative Suite (for catalog creation) is a MUST
- Experience with Canva or similar tools (a plus)
- Familiarity with SEO fundamentals and content optimization
- Experience with content scheduling and social media management tools
- Highly organized with strong time-management skills
- Strong cross-functional communication skills
- Self-starter with a continuous improvement mindset
- Reliable transportation required
Core Competencies
- Creative storytelling
- Brand consistency
- Collaboration across departments
- Project management & deadline discipline
- Critical thinking and decision-making
- Ownership and accountability
Work Environment & Physical Requirements
- Extended periods working at a desk and computer
- Frequent keyboard and close-vision tasks
- Occasional lifting of marketing materials or equipment (up to 35 lbs)
- Occasional work on shop floors or outdoor event settings
Most importantly, we are looking for someone who fits with our company values:
•Values people
•Gives people with strengths the opportunity to exercise them
•Doesn't treat lack of success as failure
•Is very affirming and brings out the best in others
•Values and gives high quality
•Works hard
•Sees opportunities and integrates with existing business
•Is a good communicator
•Is humble
•Assumes responsibility for actions and commitments
•Attends to details
•Attends to operations
•Is competitive
A little about who we are:
Founded in 1982, North American Trailer is a distributor of quality branded parts, complete heavy-duty truck and trailer service, tank trailer service, mobile service, emergency service and tank/trailer sales. We have a brand-new state of the art facility in Inver Grove Heights, MN. We specialize in the repair of medium and heavy duty (class 4-8) trucks, school buses, commercial buses and RVs We utilize the best computers and software to aid in the diagnostic and servicing of the equipment. North American Trailer is affiliated with Blaine Brothers, Inc. Offering 24-hour service, 365 days a year. Our mobile service team comes to our customers with their rolling garages to get them back on the road in a timely manner with the combined nine locations and 27 service trucks.
At North American Trailer our clients are treated with honesty and respect.
Our Vision:
To be respected because of our strong family values that we put into every job we do.
Our Mission:
Through our values we will strive to offer every one of our partners a helping hand in realizing their full potential by delivering value in parts, service, and sales in the industries we serve.